Hotels are fascinating to me. I have been lucky enough to see a lot of different types of hotels across various ratings, chains, and all around the world. It was and is again our living. Some of the chains focused on minimalist rooms are incredible. In the end, a hotel is not a place or building, it is a service. As I was reading this morning, I saw an article (link below) on the new Muji Hotel in Japan (the cheapest room is $35/ night – in Japan- amazing!). To me, Muji is similar to IKEA, but Japanese style and it is not really a hotel chain, but an actual retail store chain that uses the hotel space to highlight its design style and sell its product. The rooms are pretty innovative and we believe a perfect fit for F3TCH. Cannot be more minimalist than that!